Investing Experience on Mobile
Role
Working as a product designer in Bincentive, I was responsible for our apps on both iOS and Android platforms as well. I designed the apps from scratch, including wireframes, prototypes, user flows, mockups and the design systems.
Timeline
After the launch of the full-featured website, we started to develop the apps and released them in 2019.
Credits
The PMs and engineering team at Bincentive for building this product.
THE DISCOVERY
Knowing our users
Our main products are for traditional investors who are willing to try new investment methods and are interested in new technologies. We conducted online surveys and gathered information from our account managers to build the persona.
THE FRAMEWORK
Focusing on the core actions
Navigating on mobile devices it's not always easy, especially for investing applications like what we are building. We spent some time figuring out how to show the users the most important information and created simple ways for them to complete the core actions without distractions.
Early Wireframes
THE DESIGN
Colorful covers and subtle detail pages
Unlike the trading bot product, our main products have different color themes to indicate its risk level. It's an intuitive way for people to recognize and distinguish the 4 products. We also decreased information shown on the cards to the APY, period, currency and start time.
Inside the product pages, details are hidden and we put more graphs to attract users' attention. I used large titles and plenty of spaces to make the interface clutter free.
THE FLOW
Just one click
If users already deposit the assets in the wallet, the rest of the subscription flow is super easy. They only have to choose the product, set the investment amount and click subscribe.
THE TAKEAWAY
Increased usage
Users are using mobiles more and more often, we also noticed that from our usage data. It seems like the conversions in apps will exceed the conversions on the web soon.
We are doing more testing and analysing on users' behavior in iOS now. When building a new feature, we design for mobile first. And we also keep improving the experience based on feedback and data.